Gaya APA

Belch, G, E, B, &, M, A., Barbour, B, K, N. (2004). Advertising and Promotion: An Integrated Marketing Communications Perspective (6). New York: McGraw-Hill.

Gaya MLA

Belch, George, E., Belch, &, Michael, A.., Barbour, Barrett, Koger,, Nancy. "Advertising and Promotion: An Integrated Marketing Communications Perspective". 6 New York: McGraw-Hill, 2004. Text.